About Gravity Lab
We're a dealership branding company. That's all we focus on.
One team in Pretoria, taking dealerships from a blank site to full OEM sign-off, and handling everything in between.
Built for one specific problem.
Gravity Lab was founded in 2012 by Nic Barnes and Matthew Bettesworth. Fourteen years later, it still does one thing.
The problem it was built for hasn't changed either. A rollout split across four or five suppliers, none of whom owns the outcome. Pylons built off an out-of-date CI drawing. Fascias that don't pass the brand audit. An opening date that slips because nobody is coordinating the job end to end.
So the company works the other way round. One team, one brief, one point of accountability, from blank site to OEM sign-off.
How we work.
We say what we'll do, then do it
No overpromising on scope or timeline. If something changes, you hear it from us, not when you arrive on site.
We know the standard
OEM CI manuals exist for a reason. We read them. We work from them. We don't approximate.
We stay accountable
The job isn't done when the last sign goes up. It's done when you've walked the site, the OEM is satisfied, and the doors are open.
Who we work with.
- Dealer groups, OEM brands and commercial clients across South Africa.
Gauteng based, working nationwide since 2012.
Where we work.
Gauteng based. Nationwide.
We work from 50 Boekenhout Street, Val de Grace, Pretoria, and install wherever the site is. If your group has sites in more than one province, they all run on the same brief.
- Gauteng based
- Nationwide
You know what you need. We know how to deliver it.
Tell us about your project and we'll come back to you within 24 hours.